Acquisitions · Apparel (intimates)
Wacoal buys New York online lingerie brand Lively
- Buyer
- Wacoal Holdings (Kyoto)
- Target
- Intimates Online Inc. (Lively), New York, New York
- Value
- About ¥9.18B plus earn-out
- Status
- Agreed on July 30, 2019; completed in August 2019.
- Date
- 2019-07-30
Wacoal Holdings agreed to buy Intimates Online Inc., the New York company behind the Lively lingerie brand, which sells mainly online. The price was about ¥9.18 billion, plus an earn-out payment that depends on later results. The value comes from Wacoal's Japanese disclosure.
Why it matters
The deal gave Wacoal a direct-to-consumer brand with a younger customer base in the US, where it already sells through department stores.
Sources
Kakehashi M&A News home
