Wacoal Holdings agreed to buy all shares of Glamorise Foundations, a women's innerwear brand founded in 1921 that focuses on full-figure sizes and sells more than 90% of its products online. The buyer is Wacoal Direct, part of Wacoal's US arm. The price is $33 million (about ¥5.2 billion), with up to $11 million more due by March 2029 if Glamorise hits performance targets. About Glamorise Glamorise is based in New York. It designs its products by fitting them on women with a wide range of bust sizes and sells patented designs such as the MagicLift wireless bra and the WonderWire bra. In 2024 its sales fell 1.7% to about ¥6.22 billion, and its operating profit fell 13.8% to about ¥274 million. Wacoal's reasons Wacoal has sold in the US since 1985, mostly through department stores, and is trying to rely less on them. Wacoal Holdings president Masaaki Yajima said demand for larger sizes has been growing steadily as body types become more diverse. Takenaka Partners advised Wacoal's US arm.
