TBS Holdings agreed to buy all of Bellon Entertainment, a New York agent founded in 1985 that sells TV programs and show formats to broadcasters. Bellon has long sold TBS shows and formats abroad. TBS will put about $10.5 million into its US subsidiary to pay the roughly ¥1.63 billion price. About Bellon Bellon has been TBS's distribution partner outside Asia. It sells Ninja Warrior, which began in Japan as SASUKE in 1997; by 2023 the format had been sold to 160 countries, with local versions made in more than 20. Bellon had sales of about ¥643 million and an operating profit of about ¥414 million. The buyer The buyer is Tokyo Broadcasting System International in New York, which covers news, sports, entertainment, events and program sales for TBS in the US.
