Acquisitions · Marketing consulting
Nomura Research Institute to buy US loyalty marketing firm Brierley & Partners
- Buyer
- Nomura Research Institute (via NRI Holdings America) (Tokyo)
- Target
- Brierley & Partners, Texas
- Value
- About ¥8.03B (about $67M)
- Status
- Announced on March 31, 2015; closing was scheduled for April 30, 2015.
- Date
- 2015-03-31
Nomura Research Institute said it would buy Brierley & Partners, a Texas company that provides digital marketing and customer loyalty program consulting, through its US holding company NRI Holdings America. The price was about ¥8.03 billion, and the purchase was structured as a reverse triangular merger.
Why it matters
The deal gave NRI an operating business in the US and added marketing services to its consulting and IT offerings.
Sources
Kakehashi M&A News home
