Itochu bought the remaining 20.5% of We Sell Cellular, a used-phone distributor serving more than 700 customers in 47 countries, lifting its stake from 79.5% to 100%. Nikkei put the price at about $13.4 million. Itochu plans to make the company the core of its North American used mobile device business and wants to capture US demand for lower-cost handsets as new-device prices rise. Since 2025 Itochu bought its first 79.5% through ITOCHU International in April 2025. Since then, WSC has added sales channels through Itochu's overseas network, worked with Belong, an Itochu group company that trades used devices, and taken on managers sent from the Itochu group. Itochu said that steady progress led it to buy the rest. Itochu's plan The US is the world's largest market for used mobile devices. Itochu plans partnerships with leading industry players and moves into nearby businesses, as part of what it calls a global "Circular Tech Value Chain."
