Investments · Digital advertising
FreakOut to buy 75% of Florida ad platform Playwire for about $29.5 million
- Investor
- FreakOut Holdings (via FreakOut USA Holdings) (Tokyo)
- In
- Playwire, Deerfield Beach, Florida
- Value
- About $29.5M (¥3,343M) for 75%
- Status
- Announced on December 17, 2018; closing was planned for January 2019.
- Date
- 2018-12-17
FreakOut Holdings agreed to buy 75% of Playwire, a Deerfield Beach, Florida company that helps media publishers earn advertising revenue, for about $29.5 million (¥3,343 million) through a new US holding company. Advisory fees added about ¥25 million.
Why it matters
The deal gave the Japanese ad technology company a publisher-side business in the US advertising market.
Sources
Kakehashi M&A News home
