Bridgestone Americas agreed to buy Azuga, which sells GPS tracking and data tools that help companies manage their vans and trucks, for $391 million. The sellers were Sumeru Equity Partners and Danlaw. Azuga had more than 6,000 business customers in the US and Canada. About Azuga Azuga was founded in 2012 and is based in Fremont, California. Its platform offers GPS tracking, video telematics and tools to track and improve driver behavior, and it also works with insurers on cutting accidents. Sumeru Equity Partners first invested in 2018. Bridgestone's plan Bridgestone Americas chief executive Paolo Ferrari said Azuga's software would speed up Bridgestone's goal of becoming a sustainable solutions company. Bridgestone also planned to use Azuga's vehicle data to improve its tires. The deal came soon after its investment in self-driving truck company Kodiak Robotics. Closing The deal closed on September 7, 2021. More than 400 Azuga employees in the US and India joined Bridgestone Mobility Solutions, and Azuga kept its Fremont headquarters.
