Acquisitions · Fitness apps
ASICS buys Runkeeper running app maker FitnessKeeper for about ¥10.2 billion
- Buyer
- ASICS (Kobe)
- Target
- FitnessKeeper (Runkeeper), Boston, Massachusetts
- Value
- About ¥10.2B
- Status
- Agreed on February 12, 2016; completed in March 2016.
- Date
- 2016-02-12
ASICS agreed to buy FitnessKeeper, the Boston company behind the Runkeeper running app, for about ¥10.2 billion. The purchase was done as a reverse triangular merger.
Why it matters
The deal gives ASICS a direct digital link with runners in the US, adding app data and services to its shoe business.
Sources
Kakehashi M&A News home
